Berkley has made headlines with the introduction of a new series of hard baits designed specifically for saltwater fishing. These innovative lures are a result of Berkley’s extensive experience in professional angling paired with advanced design technologies. "Decades of professional angling experience combined with Berkley’s state-of-the-art design and testing facilities deliver performance and features that help anglers catch more fish at all skill levels," said a Berkley spokesperson.
"Decades of professional angling experience combined with Berkley’s state-of-the-art design and testing facilities deliver performance and features that help anglers catch more fish at all skill levels,"
The new lineup features a variety of lures that cater to different fishing environments, whether it’s surf casting on the beach, fishing in the brackish marshes, or wading through the flats. The highlight of this collection includes the Berkley Juke, Stick Shadd™, Hit Stick, Cutter, and Cane Walker, all engineered for delivering explosive inshore action.
One standout is the Berkley Juke, described as a highly versatile crankbait that is adept at attracting various species. It boasts a coffin-shaped bill designed for maximum darting action with minimal effort. "This bait was designed to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities," explained the company’s marketing manager.
"This bait was designed to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities,"
Race Results
**Berkley Juke Key Features** * Sizes: 85MM | 3.75 IN & 100MM | 4 IN * Weight: 3/8 ounce | 11/16 ounce * Hook Size: 85MM | #6 & 100MM | #4 * Dive depth: 3 to 6-foot * Stainless steel hardware and 3X strong, anti-rust Fusion19 treble hooks * Chip resistant paint finish * Available in 14 colors including Black Gold, Black Silver, and Chrome **MSRP: $9.99**
Team Dynamics
The design team at Berkley has leveraged their expertise to create the Berkley Cutter 90 Saltwater. This lure is crafted to imitate small baitfish commonly found in coastal waters. The jerk bait’s shallow-pitched bill is tailored for targeting fish hovering higher in the water column. The Cutter 90 is a tool that offers flexibility in retrieves, making it a valuable addition to any angler's tackle box.
**Berkley Cutter 90 Saltwater Key Features** * Size: 90MM | 3.5IN * Weight: 1/2 OZ * Dive Depth: 3 to 5-foot * Hook Size: #6 * Suspends well and provides long-distance castability * Versatile – can be twitched, jerked, paused, ripped, or burned * Sticky sharp 3X Anti-Rust Fusion19™ treble hooks * Available in 14 color options such as Blue Bullet and New Penny **MSRP: $9.99**
Adding to this lineup, the Berkley Stick Shadd™ Saltwater features an innovative keel design that allows for erratic action, mimicking the behavior of various saltwater forage fish. Originally part of the Sebile brand, this iconic lure has undergone enhancements and now features new colors and textured designs for a premium look.
**Berkley Stick Shadd Saltwater Key Features** * Size: 90MM | 3.5 IN and 114 MM | 4.5 IN * Weight: Variable depending on size * Dive Depth: 3 to 5-foot * Hook Size: 90MM | #4, 114 MM | #1 * Available in both floating and suspending types * Focused on targeting both suspended and shallow water fish * Sticky sharp 3X Anti-Rust Fusion19™ treble hooks * Offered in 8 colors, including Ghostscent **MSRP: $9.99**
Finally, the Berkley Hit Stick Saltwater combines classic jerkbait aesthetics with modern functionality, promising exceptional flash and rolling action to provoke aggressive strikes. This bait, alongside others in Berkley’s new saltwater range, is rigorously tested to meet the demands of anglers in challenging conditions.
Berkley continues to push the boundaries of bait design, ensuring that fishermen of all skill levels have access to effective tools that can enhance their fishing experience. With these new offerings, the brand reinforces its commitment to providing top-notch equipment designed to out-perform competitors in the dynamic world of saltwater fishing.
