Berkley Fishing, a well-known name in tackle and lure manufacturing, launched an exciting addition to the fishing world at ICAST 2023: the PowerBait Nessie. This new lure, which captures attention with its unique design, is a big profile soft plastic bait that boasts versatility and innovation like never before.
The PowerBait Nessie isn’t just another lure on the market; it’s engineered to swim and mimic the behavior of prey effectively. "It can be skipped, slid, or cast into areas that hard-bodied glide baits can't reach," explained a Berkley representative. The lure will be released in three sizes: a 5-inch model, a 7-inch intermediate version, and the largest at 9 inches, making it accessible for various fishing scenarios.
"It can be skipped, slid, or cast into areas that hard-bodied glide baits can't reach,"
Anglers will appreciate the versatility in how they can use the Nessie. According to the Berkley team, "The Nessie can be fished slow, fast, or any speed and cadence in between," providing flexibility for different fishing styles. With stabilizing fins designed to maintain a consistent swimming action, the lure can even be walked along the water's surface, further increasing its appeal to predatory fish.
"The Nessie can be fished slow, fast, or any speed and cadence in between,"
Team Dynamics
A key feature of the PowerBait Nessie is its responsive design. The lure's soft body, coupled with the stabilizing fins, allows it to react dynamically to rod movements. "Even with a slow retrieve, the swimming motion is nice and wide," reiterated the Berkley team, emphasizing the lure’s effectiveness. The bait's joint is reinforced with a durable mesh, ensuring it withstands repeated catches without falling apart.
"Even with a slow retrieve, the swimming motion is nice and wide,"
"This design helps to ensure that fish can’t twist off the hook,"
Pricing for the Nessie starts at $7.99 for the smaller 5-inch version. This affordability aims to invite more anglers into the world of jointed glide baits without a heavy financial commitment. With larger sizes priced at $9.99 for the 7-inch and $12.99 for the 9-inch, the lure promises to deliver performance without breaking the bank.
The PowerBait Nessie is set to hit retail shelves in September 2023, offering a range of colors including Golden Shiner, Rainbow Trout, and Green Pumpkin. "Designed in the Berkley Lab with contributions from Berkley pro Mike Iaconelli, we’re confident this lure will appeal to a wide range of fishers," said a Berkley representative.
"Designed in the Berkley Lab with contributions from Berkley pro Mike Iaconelli, we’re confident this lure will appeal to a wide range of fishers,"
Race Results
This innovative lure combines premium components with exciting features geared for performance. The hook retention clip aids in keeping the treble hook firmly attached, especially useful when casting under cover. With a slow-sinking nature and custom-painted finishes that match natural forage, the Nessie is poised to become a favorite among anglers.
As Berkley wraps up its presentations at ICAST, the excitement surrounding the PowerBait Nessie is palpable. The introductory comments from Berkley staff provided insights into the rigorous design and development process. "We want to give anglers an edge, and the Nessie is a testimony to that commitment," they noted.
"We want to give anglers an edge, and the Nessie is a testimony to that commitment,"
With varying sizes and colors tailored to different fishing scenarios, the PowerBait Nessie is more than just another lure. It stands out as a cleverly designed tool that cultivates innovation in the fishing genre. As anglers gear up for the September launch, the anticipation builds for how the PowerBait Nessie will perform on lake waters.
As the fishing season approaches, fans of Berkley Fishing eagerly await the opportunity to add this new lake monster to their tackle boxes. With its blend of affordability, innovative design, and performance, the PowerBait Nessie is set to make waves in the fishing community.
