In a bid to further engage anglers in shallow waters, Berkley has launched the new Shallow Money Badger, a product that maintains the aggressive qualities of its predecessor while improving its performance in shallower environments.
"We built the Shallow Money Badger to give anglers the same hard-thumping action they trust in the original Money Badger, but with even greater performance in shallow water," said Chris Seylar, Assistant Product Manager – Core Bait. This innovative crankbait integrates a durable circuit board bill to ensure that it deflects off underwater structures, provoking reaction strikes in shallow settings.
"We built the Shallow Money Badger to give anglers the same hard-thumping action they trust in the original Money Badger, but with even greater performance in shallow water,"
Designed with a hybrid baitfish-crayfish silhouette, the Shallow Money Badger allows for a swift rise that keeps it just above the structures, enticing fish while avoiding snags. The innovative FlashDisc technology incorporated into the design enhances the tracking and stability, replicating the desired balsa-like action that many anglers seek.
Moreover, this new lure features a high-pitched crayfish-style sound system that balances auditory appeal with movements that attract a myriad of fish species. "It’s a true multi-species crankbait that gives anglers a versatile tool that can draw bass out of laydowns, be trolled for walleyes, or tempt crappies suspended over weed flats," added Seylar.
"It’s a true multi-species crankbait that gives anglers a versatile tool that can draw bass out of laydowns, be trolled for walleyes, or tempt crappies suspended over weed flats,"
The Shallow Money Badger is made available in five varying sizes, ranging from 4 cm to 7.25 cm, and boasts a selection of 22 eye-catching colors. This extensive palette invites anglers to choose the right option for diverse fishing conditions.
Key features of the Shallow Money Badger include a hybrid baitfish-crayfish design, a robust circuit board bill, Fusion19 treble hooks, and an optimized ballast weight system. The lure is expected to hit the shelves in September 2025, with prices set at $10.99 for the 4 cm and 5 cm models and $11.99 for the larger sizes.
With its potent combination of innovative technology and attention to angler needs, the Shallow Money Badger positions itself as a game-changer in the realm of shallow water fishing. As the fall season approaches, anglers looking for effective strategies for bass, walleyes, and crappies are likely to find this new tool invaluable in their tackle boxes.
For further details regarding availability and specifications, anglers are encouraged to visit the official Berkley Fishing website. Berkley’s commitment to enhancing the angler experience remains evident as they continue to roll out products that respond to the unique challenges of fishing environments.
This new introduction underscores Berkley’s long-standing presence in the fishing community, which is backed by its parent company, Pure Fishing. Pure Fishing offers a diverse range of esteemed brands, making their products accessible to fishing enthusiasts around the world, thereby fostering the joy of fishing for generations to come.
