As the fall fishing season approaches, the anticipation for new tackle releases often feels like a prelude to Christmas for avid anglers. Berkley has stepped up to the plate, introducing five new lures this October that are already capturing the attention and enthusiasm of the fishing community.
These new offerings not only boast innovative designs but also feature technology aimed at enhancing catch rates for bass enthusiasts. Here's a look at each of the five new Berkley lures that are making waves in the fishing world.
**Berkley Screamin' Choppo: A Sound-Based Upgrade**
The Berkley Screamin' Choppo brings an exciting twist to the original Choppo lure by incorporating an enhanced sound profile that is designed to attract bass. This topwater bait employs a metal tail insert, concentric rivets, and a sound resonance chamber, culminating in a high-pitched squeal that complements its action.
“The Screamin’ Choppo is all about increasing your odds in tough conditions,” said Nathan Ragsdale, Senior Product Manager for Berkley. “By layering a disruptive sound profile over an already proven action, anglers now have a powerful new tool for drawing strikes when fish aren’t committing to the baits they’ve seen over the past few seasons.”
**Berkley PowerBait MaxScent Flux-Gill: Enhanced Forage Imitation**
Next up is the Berkley PowerBait MaxScent Flux-Gill, which aims to mimic the movement and appearance of both panfish and larger baitfish. Infused with MaxScent, this soft-plastic bait features a unique honeycomb structure that creates a lifelike shimmy and quivering action to entice even the most skeptical fish.
“The PowerBait MaxScent Flux-Gill reflects where fisheries and angler tactics are going. It shows fish something totally different—especially forward-facing sonar—and combines that visual edge with the proven power of MaxScent,” explained Ragsdale.
The Flux-Gill is versatile in its rigging, suitable for various techniques, including mid-strolling and free-rigging. It comes in 12 colors and two sizes (3.5 inches and 5 inches).
**Berkley Bait Baller: Innovative Spinner for Bass**
“With the power of vibration and sound taken to the next level, the Bait Baller is designed specifically for the bass that are too cautious for standard lures,” says Ragsdale.
Offering multiple color options, the Bait Baller targets those hard-to-catch specimens with its realistic design and effective sound.
**Berkley PowerBait Gilly: Multi-Species Bait**
The Berkley PowerBait Gilly brings forth a multi-species approach while still maintaining an edge in bass fishing. This hollow body lure is made with a combination of softness and durability that allows for multiple uses without sacrificing performance.
“The PowerBait Gilly is designed to adapt to various fishing styles, making it a go-to for anglers targeting a wide range of species,” said Ragsdale.
Designed for both finesse and aggressive techniques, the Gilly is sure to appeal to a variety of fishing preferences.
**Berkley MaxScent Flatnose Minnow: Perfect for Finesse Fishing**
Finally, the Berkley MaxScent Flatnose Minnow is tailored for finesse fishing, offering a slim and sleek profile that closely resembles baitfish. This lure releases an intense scent that entices catches in shallow waters or when bass are feeling shy.
“The MaxScent Flatnose Minnow can be used in both light and heavy cover, highlighting its versatility, especially during challenging fishing conditions,” Ragsdale adds.
Like the other offerings, it is infused with the scent that has become a hallmark of Berkley products, enhancing its appeal to wary fish.
As these new lures hit the market, they provide bass anglers with fresh tools and strategies to elevate their fishing experience. With innovative designs and proven scent technology, the Berkley lines are set to potentially reshape the landscape of bass fishing in 2025 and beyond.
Whether you are a seasoned angler or new to the sport, these additions are worth considering for your tackle box this upcoming fishing season.
