Livingston Lures is proud to reveal its innovative swimbait, the Magnus, aimed at musky and pike enthusiasts. Guided by a commitment to improving durability and performance, Steven Paul, an esteemed Musky Fishing guide, spearheaded the development of this remarkable lure.
"I have always been a fan of swim baits for muskies and pike but have found myself more than disappointed with the durability and consistency of lures that have been available," said Paul. Addressing these concerns was a driving force behind the creation of the Magnus.
"I have always been a fan of swim baits for muskies and pike but have found myself more than disappointed with the durability and consistency of lures that have been available,"
The Magnus boasts a hard head section that significantly enhances the lure's hooking ratio. This essential feature also integrates an adjustable weight system, similar to what is found in Livingston Lures’ other acclaimed offerings like the Kraken and Titan. Paul emphasized the convenience of this system, stating, "With Magnus there is no need to buy multiple versions of the same lure as you can change the lure's running depth by changing out the weights."
The versatility of the Magnus is striking, as it can effortlessly transition from ultra-shallow waters to depths of eight to ten feet by making just a few turns of a screw. This adaptability is paired with the practicality of a replaceable soft tail section, which could save anglers both frustration and money.
"Nothing is worse than having a rubber swim-bait that is getting all of the musky and pike action then falls apart,” said Paul, reflecting on common issues faced by anglers. He highlighted that the Magnus allows for an easy tail replacement, stating, "By removing the rear hook, an angler can slide off an old damaged Magnus tail and easily slide on a new one. It’s simple, secure, and above all else, affordable."
As Paul noted, the financial benefit of this design is considerable: "With musky sized swim-baits well over thirty dollars, being able to replace the entire tail section of a Magnus for just a few bucks is a win on the water and for your wallet."
Career Journey
Expected to be available in early 2025, the Magnus reflects a culmination of feedback and creativity within the angling community. Paul expressed gratitude to anglers worldwide who have supported Livingston Lures, acknowledging the success of their previous models. "I have received countless photos from anglers that have put muskies in the net using my lures, and I know there are going to be many, many more catches with the Magnus," he remarked.
"I have received countless photos from anglers that have put muskies in the net using my lures, and I know there are going to be many, many more catches with the Magnus,"
The Magnus is designed to be the ultimate swimbait for trophy hunters. Its revolutionary design combines a hard head with Livingston Lures' exclusive EBS Technology™. This technology electronically mimics the sounds of distressed baitfish, which research from Texas State University has indicated can effectively extend an angler's strike zone.
Fish utilize both audible cues and visual perceptions to locate prey, and the natural sounds generated by the EBS technology make these lures more enticing to fish even beyond traditional visual distances. As Paul puts it, "The Magnus is designed to be the most versatile, technologically advanced, and durable swimbait on the market and is the only lure that meets the demands of modern trophy anglers."
Looking Ahead
The Magnus measures 10 inches and weighs 7.2 ounces, positioning it as a powerful tool in any angler’s lineup. With a promising future ahead, Livingston Lures is preparing to elevate the fishing experience for musky anglers everywhere through this groundbreaking product.
As excitement builds for the official launch, anglers can look forward to experiencing firsthand the innovative features and enhanced performance that the Magnus brings to the water.
