BEMIDJI, Minn. (July 17, 2023) – As many fishing tackle manufacturers slow their product development efforts, Northland Fishing Tackle is accelerating its innovation. The company is dedicated to igniting excitement among anglers during challenging economic times.
"The economy is tough, so now more than ever, Northland’s commitment to stimulating angler excitement is needed," said a representative from Northland. Their latest product lineup showcases a variety of lures engineered for both performance and durability.
"The economy is tough, so now more than ever, Northland’s commitment to stimulating angler excitement is needed,"
One exciting introduction is the Pitchin' Puppet, designed specifically for casting. This new bait features a lead frame covered with a resilient resin exterior that mimics the appearance of a baitfish, contributing to its lifelike quality. "When jigged, snapped, or ripped, the Pitchin’ Puppet darts and rolls to trigger strikes," explained the company.
"When jigged, snapped, or ripped, the Pitchin’ Puppet darts and rolls to trigger strikes,"
Available in three sizes—2-inch, 2-3/8-inch, and 2-3/4-inch—and offered in 15 vibrant colors, the Pitchin' Puppet also boasts a wide-gap rear hook, which improves hooking percentages. With a price point of $9.99, it will be available in spring 2024.
The Deep-Vee Spin lure is another standout product. Its design incorporates a unique keeled shape that aids in straight tracking and rapid descent. "The thumper willow blade adds flash and vibration," commented a Northland engineer, highlighting its potential effectiveness when used with live bait or soft plastics. It features multiple sizes and comes in a pack priced at $7.49.
"The thumper willow blade adds flash and vibration,"
Moreover, the Deep-V Flashtail lure brightly combines mylar tinsel and holographic strands to create a compelling flash effect that mirrors an injured baitfish. Made to maintain consistent performance, its keeled design mirrors that of the Deep-Vee Spin, offering an enticing profile for predators.
"Realistic 3D eyes ‘match the hatch’ and entice strikes," said a company spokesperson while emphasizing the attention to detail in their design.
"Realistic 3D eyes ‘match the hatch’ and entice strikes,"
Northland is also expanding its Deep-Vee Jig series by adding four new colors. Tailored for versatility, this popular jig features the same keeled design that prioritizes straight tracking and efficient fall. Selling for $6.49 per three-pack, it aims to maintain a high catching efficiency whether used with live bait or plastics.
The Tungsten Jig and Short-Shank Tungsten Jig series represents a significant advancement with a denser material that improves sensitivity and fall rate. As explained by a product developer, "The hardness of tungsten increases sensitivity, too," enhancing the angling experience. With prices ranging from $7.99 to $9.99 depending on size, these jigs promise to elevate the angler's game with lightweight flexibility.
"The hardness of tungsten increases sensitivity, too,"
Additionally, the classic Gum-Ball® Jig is receiving a fresh palette of colors, now boasting 22 options for anglers to choose from, offering even more customization and appeal for those fishing enthusiasts who appreciate variety.
Current Season
Northland’s innovative approach in 2024 suggests they are not only responding to the challenges faced by anglers but also enhancing the overall fishing experience with thoughtful design and superior quality. The excitement and anticipation surrounding this new product lineup indicates a commitment to satisfying avid anglers as they prepare for the upcoming fishing season.
