Port Jefferson, NY – Panther Martin has been a stalwart in the fishing industry since 1958, claiming over 129 million lures sold. This year, the company is gearing up to expand its impressive lineup with the introduction of the SonicWhammy™ spinner, set to hit the market in 2024.
The SonicWhammy™ sets itself apart with an innovative split blade design. "The new SonicWhammy takes the classic Panther Martin convex/concave blade and splits it at the bottom with an added downturn at the tip," said a company representative. This design creates two separate blade rudders, which enhance the sonic vibrations and introduce a thumping action previously unseen in traditional spinner blades.
"The new SonicWhammy takes the classic Panther Martin convex/concave blade and splits it at the bottom with an added downturn at the tip,"
Constructed with a barrel-style brass body, the SonicWhammy™ is plated in genuine gold or silver, ensuring durability and performance. According to the representative, "The sonic spinning action and thumping create a fluttering in the water that attracts a wide variety of fish." This means anglers can expect to reel in more strikes as they utilize this cutting-edge lure.
The SonicWhammy™ will be launched in six proven color combinations including Gold, Silver, Fire Tiger, Tiger Green, Rainbow Trout, and Spotted Black. These colors cater to both clear water and murkier environments. Additionally, the lure will be available in three popular sizes—2, 4, and 6—to accommodate different fishing conditions and target species.
With 74 new lures set to launch, the SonicWhammy™ is just one piece of Panther Martin's expansive strategy to innovate within the industry. "It’s thrilling to introduce the SonicWhammy alongside several other exciting lures," expressed a Panther Martin executive. "We believe this not only meets the needs of today’s anglers but also enhances their fishing experience."
"It’s thrilling to introduce the SonicWhammy alongside several other exciting lures,"
For those interested in seeing the SonicWhammy™ and other new releases from Panther Martin, the company will showcase its latest products at ICAST 2023, booth 2802. Interested dealers are encouraged to reach out via email to Mauricio@PantherMartin.com for more information.
Looking Ahead
As the fishing industry continues to evolve, Panther Martin remains committed to pushing the boundaries of lure design, ensuring that both seasoned anglers and novices alike can enjoy a productive day on the water. With the SonicWhammy™, the company hopes to not only maintain its legacy but to also pave the way for future innovations.
