In Minnetonka, Minnesota, Rapala has introduced a new lure that aims to revolutionize vertical fishing for today’s tech-savvy anglers. The Jigging Rap Magnum takes the classic performance of the well-known Jigging Rap and enhances it to meet the demands of modern fishing techniques, particularly using forward-facing sonar.
"Can you design a lure for today’s modern, tech-savvy angler that offers the proven effectiveness of the legendary Jigging Rap coupled with the needs of forward-facing sonar?" was the challenge set before Rapala's design engineers. Their response was the highly anticipated Jigging Rap Magnum, a heavy-weight lure positioned to meet the challenges of open water fishing.
Equipped with a body weight of 1-1/8 oz., the Jigging Rap Magnum is engineered for targeting individual species such as bass, walleye, and lake trout. This well-crafted lure allows fishermen to reach depths of up to 100 feet rapidly, perfect for isolated fish found in deep reservoirs. "This thing falls like a missile and is a fish-catching machine," said Cody Huff, a pro and Bassmaster Elite angler. He emphasized the lure's ability to create a compelling erratic action that excites bass. "They think something is running away from them."
"This thing falls like a missile and is a fish-catching machine,"
Two-time MLF Angler of the Year Jacob Wheeler echoed Huff's sentiments, stating, "When those suckers (bass) are deep, the Magnum is a bad dude. It’s unreal." The consensus among professional anglers highlights the effectiveness of the Jigging Rap Magnum in various fishing conditions, particularly for targeting elusive deep-water fish.
Building on the design of the original Jigging Rap, the new Magnum version features a robust one-piece body and fin design, ensuring durability while maintaining its fish-attracting swimming action. The lure is outfitted with a built-in heavy-duty swivel that connects a sharp size 5 VMC® black nickel treble hook, enhanced by a sizeable VMC black nickel single tail hook at the business end.
Walleye anglers are particularly excited about the new addition to the Jigging Rap family. Over the years, the original version has become a staple for those targeting walleye, with a performance history that speaks for itself. The new Jigging Rap Magnum brings a faster action to the table, complementing other existing products like the slower-moving Jigging Shadow Rap. This combination opens up more opportunities for catching fish, no matter where they swim.
Anglers can choose from 15 vivid color patterns designed to mimic various baitfish, making it easier to match local forage. Some options include baby aspius, chrome blue, gold, glow, and legendary perch, among other realistic looks completed with glass eyes that further enhance its appeal in the water.
The Jigging Rap Magnum is available in size 7, measuring 2-3/4 inches in length, and retails for a competitive price of $9.99.
As fishing technology advances and anglers deploy innovative techniques, products like the Jigging Rap Magnum signify a pivotal shift towards highly effective tools geared for success. With its fast action and strategic design, it positions itself as a game-changing option in the vertical fishing market, appealing to seasoned veterans and newcomers alike.
Looking Ahead
RapalaVMC has a longstanding legacy dating back to 1936, having evolved from a single innovative fishing lure to a globally recognized brand within the fishing tackle industry. As they continue to set standards for quality and functionality in fishing equipment, the future looks bright for their latest creation and its potential impact on angling techniques worldwide.
