On February 27, 2026, Rapala announced the introduction of its latest fishing lure, the PXR Deep Mavrik 110. This deep diving suspending jerkbait builds on the success of the original PXR Mavrik, designed specifically with input from top bass professionals.
The PXR Deep Mavrik features an extended bill that allows the bait to reach depths of up to 10 feet, ideal for targeting bass positioned near weedlines. “Deep diving jerkbaits have become a staple of what we do as bass anglers,” said Ott Defoe, a pro angler with Rapala. “It has all of the features we love in the PXR Mavrik 110, but with a deeper bill.” The ability to quickly attain the desired depth while remaining suspended is crucial for enticing bass to bite.
Jacob Wheeler, 2019 World Champion of Major League Fishing, echoed Defoe’s sentiments, emphasizing the lure's unique action. “It’s one thing to get a bait down to those depths, but a lure doesn’t dance around, you’re not going to generate the bites. The Deep Mavrik has this crazy, side-to-side erratic action – that is the difference maker when you’re trying to get a fish to commit to a bait.” He believes that this addition is a game-changer for anglers looking to enhance their fishing success.
The PXR Mavrik 110 not only dives effectively but also incorporates features to optimize performance. It is equipped with Rapala's Long-Cast System, enabling anglers to make precise, long-distance casts to maximize contact time with fish. The lure's design mimics an injured baitfish with its suspending, head-down posture, providing a realistic presentation that attracts predators.
Anglers can manipulate the PXR Deep Mavrik in various ways, whether by executing slow, short twitches to create a subtle side-to-side motion or by delivering sharp snaps for a dramatic, near-180-degree turn. This versatility enhances its usability across different fishing conditions.
Quality is a hallmark of Rapala products, and the PXR Deep Mavrik is no exception. It is fortified with three premium VMC RedLine Series No. 5 treble hooks, ensuring that when a bass bites, the chances of reeling it in are significantly increased.
The PXR Deep Mavrik comes in an array of 18 color variants carefully curated to match the local baitfish species found in popular tournament locations across the country. The colors include options like Bold Shad, Crystal Shad, Emerald Shad, and many more, ensuring that anglers can find the right match for a successful outing.
The lure has a body length of 4 and 3/8th inches and weighs half an ounce. With a suggested retail price of $16.99, the PXR Deep Mavrik 110 aims to offer competitive performance at an accessible price point. Anglers looking to elevate their bass fishing game will want to check out the new offerings from Rapala, now available at www.rapala.com.
Impact and Legacy
As the fishing season progresses, the introduction of the PXR Deep Mavrik 110 is poised to make a significant impact on the bass fishing community. With its advanced features and stylish design, it stands out as a compelling option for both seasoned and novice anglers alike.
