Minnetonka, MN - The competition among anglers intensifies with every cast. To ensure that every fish counts, Rapala has collaborated with leading bass professionals to create their latest innovation, the PXR Mavrik 110 jerkbait. This premium suspending jerkbait joins Rapala's lineup after extensive testing and multiple prototypes.
The PXR Mavrik stands tall as the first offering from the PXR family. "This is the best suspending jerkbait that I’ve ever fished," remarked Ott DeFoe, a renowned Rapala pro and Bassmaster Classic Champion, showcasing the product's high expectations right from the start.
"This is the best suspending jerkbait that I’ve ever fished,"
PXR, which stands for Precision, Xtreme®, Redline, is a hallmark of Rapala's commitment to professional-grade lures. Crafted using top-tier materials and engineering, the Mavrik 110 aims to meet the exact standards set by the brand's professional anglers, further emphasizing its quality and effectiveness.
Among the standout features of the PXR Mavrik is the Long-Cast System. "It’s castability is huge," explained Jacob Wheeler, a two-time Angler of the Year and Major League Fishing's 2019 World Champion. The lure's design is aimed at maximizing time spent in prime fishing zones, ensuring that anglers can make the most of every opportunity.
"It’s castability is huge,"
What sets the PXR Mavrik apart is its unique action and behavior. With a suspending profile that mimics an injured baitfish, the jerkbait's semi-erratic action allows for varied presentations. Anglers can fish it slowly with short twitches or execute sharp snaps for more aggressive movements.
“The PXR Mavrik is a complete system jerkbait,” said Wheeler, underscoring its versatility in different fishing scenarios. He further shared his tactical approach: “I like to snap it a couple times to walk it under the water and then give it one hard snap and give the bait slack. That’s the bear trap and how I get over 90% of my bites.” His strategy reflects the lure's design intent to entice suspending bass effectively.
The Mavrik 110 isn’t just about movement; it’s equipped with three high-quality VMC® RedLine Series™ No. 5 treble hooks, ensuring that anglers have superior hook-up performance. "These are the ultimate in treble hooks," stated DeFoe. "Thin yet strong, sticky sharp and the perfect shape to help me land every bite." Such features indicate that Rapala is not just focusing on creating a lure, but also on the complete fishing experience.
The jerkbait will be available in an impressive 18 colors, tailored specifically for tournament bass anglers to match baitfish in various environments. From Bold Shad to Ghost Sexy Shad, these options allow for customization based on local fishing conditions, further enhancing the lure's effectiveness.
The PXR Mavrik 110 measures 4-3/8 inches in body length and weighs 1/2 oz. It enters the market with a suggested retail price of $14.99, making it an attractive choice for both professional and recreational anglers alike.
Impact and Legacy
About RapalaVMC: Founded in 1936 by Lauri Rapala, the brand has grown to become a leader in the fishing tackle industry, gaining recognition for its high-quality products across the globe. With presence in over 130 countries, Rapala continues to deliver craftsmanship and innovation in fishing gear, staying true to its legacy.
