In a significant update for anglers focused on freshwater gamefish, Shimano North America Fishing has introduced five fresh color options for three popular suspended jerkbait models: the World Minnow 115SP, Zumverno 95SP, and Zumverno 115SP MR. This announcement was made from Charleston, SC, on March 19, 2025, and reflects Shimano's commitment to enhancing anglers' tools on the water.
"Shimano is excited to introduce new color options to our celebrated jerkbait lineup," said Bob Mahoney, Shimano Marketing Manager. He emphasized that these developments are anchored in a combination of proprietary technologies, including FLASH BOOST, JET BOOST, and SCALE BOOST, along with realistic baitfish-imitating patterns. This combination is intended to equip anglers for various conditions encountered during fishing.
"Shimano is excited to introduce new color options to our celebrated jerkbait lineup,"
The World Minnow 115SP has become a cornerstone in Shimano's offerings. Measuring at 115mm, this jerkbait exhibits an erratic side-to-side darting action that mimics fleeing baitfish. Thanks to FLASH BOOST technology, the lure continuously emanates a lifelike flash, even when at rest, contributing to its effectiveness.
"Diving between 4-6 feet, the World Minnow 115SP is perfect for targeting fish at mid-range depths," Mahoney stated. With the addition of three new colors—Matte Perch, a limited edition Horned Minnow, and another limited edition in Jalapeno—this lure promises to enhance performance during aggressive feeding times in clear water conditions.
"Diving between 4-6 feet, the World Minnow 115SP is perfect for targeting fish at mid-range depths,"
For those looking for a more compact option, the Zumverno 95SP provides a finesse alternative. This smaller jerkbait is tailored for situations when bass require a less aggressive profile. The incorporation of JET BOOST technology aids in extended casting range, while FLASH BOOST assures continuous flash to draw fish in. Its new Matte Perch coloration aims to seamlessly match local forage, thereby appealing to even the most cautious fish.
"The Zumverno 95SP is a fantastic option for those finesse fishing situations where having the right profile makes all the difference," Mahoney pointed out.
"The Zumverno 95SP is a fantastic option for those finesse fishing situations where having the right profile makes all the difference,"
The Zumverno 115SP MR, on the other hand, is engineered for visibility, featuring a nose-down design that is easily discernible on forward-facing sonar screens while ensuring erratic movement. The uniquely designed bill allows this lure to deflect off structures, making it a preferred choice for anglers looking to target fish around hard cover.
Diving to depths of seven feet, the Zumverno 115SP MR is available in five new colors: Matte Perch, Macchiato, Wintergreen, Horned Minnow (limited edition), and Jalapeno (limited edition). This broad palette of options combines Shimano's innovative technology with proven color patterns to enhance anglers' fishing experiences.
Shimano's latest enhancements in jerkbait technology demonstrate a clear understanding of angler needs and water conditions. "Experience the power of natural forage imitation with Shimano’s new colorways—now available across all three premium jerkbaits," Mahoney encouraged.
"Experience the power of natural forage imitation with Shimano’s new colorways—now available across all three premium jerkbaits,"
For further details on these new offerings and a comprehensive look at Shimano's range of innovative fishing tackle, anglers are encouraged to visit fish.shimano.com. A dealer locator is also available to find a retailer nearby, ensuring that anglers can access Shimano’s superior products.
