As anglers gear up for a new fishing season in 2025, it’s time to take a closer look at the latest lures that are set to make a splash on the water. These new offerings were showcased at ICAST, the premier fishing tackle trade show, and they highlight the ingenuity and creativity of lure manufacturers aiming to enhance the fishing experience for all varieties of anglers.
"Here at Wired2fish, we love lures: topwaters, crankbaits, jerkbaits, jigs, spybaits, whatever," said Joe Albanese, a leader in outdoor fishing content. Anglers will find enticing additions to their tackle boxes, including the much-anticipated Rapala PXR Jowler. Developed in collaboration with professional angler Jacob Wheeler, the PXR Jowler is engineered to deliver exceptional surface disturbance with a unique mouth design. "The hard cutting, splash-and-walk action at any speed makes this bait really versatile," said Wheeler. Its price point sits at $19.99, offering premium features that might just help bag that elusive catch.
"Here at Wired2fish, we love lures: topwaters, crankbaits, jerkbaits, jigs, spybaits, whatever,"
Another new contender is the Rapala PXR Deep Mavrik 110, a jerkbait designed to dive deep and draw strikes from bass and walleye alike. Its Long-Cast System ensures precise casting, reaching depths of 10 feet effortlessly. "The suspending, head-down position mimics an injured baitfish, making it irresistible to predators," Albanese noted. This jerkbait reflects a clever fusion of functionality and design, priced at $16.99.
"The suspending, head-down position mimics an injured baitfish, making it irresistible to predators,"
From a childhood crafting hobby to a professional flair, the Rapala OG Big Rocco showcases the evolution of lure building. "It's the larger brother to the OG Rocco 5, giving anglers a buoyant and dynamic option," Albanese commented. The 6-inch Big Rocco offers a highly castable design with a square circuit board lip, diving up to 6 feet while maneuvering through obstacles with ease. At an MSRP of $13.99, this lure is an exciting entry for dedicated anglers.
"It's the larger brother to the OG Rocco 5, giving anglers a buoyant and dynamic option,"
Bandit has also stepped up its game with the Bandit Walleye Shad, meticulously designed to replicate the shad profile native to the Great Lakes. Featuring an anatomically-correct body, this crankbait is engineered to entice over-pressured fish thanks to its flat-body design. The exact price remains unavailable, but this lure's innovative design promises to captivate many anglers this season.
For more tech-savvy anglers, Duo Realis presents the Seek 85S Under Walker, ideally tailored for use with forward-facing sonar. "The sinking pencil bait offers a unique underwater side-to-side walking action that targets fish in the mid-water column," said a representative from Duo Realis. This innovative lure allows precision targeting by letting it descend before twitching the rod to create an enticing movement, bringing a modern approach to traditional fishing techniques.
"The sinking pencil bait offers a unique underwater side-to-side walking action that targets fish in the mid-water column,"
Duo Realis continues to impress with the Dead Drift 95 and 100. Designed to simulate a dying baitfish, these jointed lures drift naturally in the water, creating a compelling case for predators. "Just let it float downstream for a realistic presentation that can catch the attention of fish below," an expert noted regarding the versatility of the Dead Drift lures. Although prices remain unspecified, their unique features make them worthwhile additions to any serious angler's collection.
"Just let it float downstream for a realistic presentation that can catch the attention of fish below,"
On the other end of the spectrum is the Snappy Crappie from Duo Realis, which embodies the lively action of baitfish. "Its four-section jointed body allows for impressive movement, while its slow vertical sinking appeals to fish at a variety of depths," a Duo Realis spokesperson shared. This lure’s adaptability and life-like attributes offer endless opportunities to create different retrieval techniques, enhancing the fishing experience.
"Its four-section jointed body allows for impressive movement, while its slow vertical sinking appeals to fish at a variety of depths,"
Current Season
As 2025 approaches, these lures represent a promising mix of technology and tradition in the fishing world. Whether you prefer shallow waters or deep dives, the innovations highlighted at ICAST cater to a variety of fishing styles and species. As the excitement builds for the upcoming fishing season, equipping your tackle box with these new lures may very well enhance your angling adventure. The continuous evolution of fishing technology keeps the sport lively, further inspiring not just seasoned anglers but also newcomers eager to experience the thrill of the catch.
