The fishing world is buzzing with excitement as Rapala unveils its latest innovation, the ClapTail™ 110. Designed with insights from tournament champion Jacob Wheeler, this lure embodies a fresh approach to topwater fishing.
"I’ve never been so excited to release a bait," said Wheeler. The enthusiasm is palpable. "This bait right here has such a unique action, unique sound, and it catches freakin’ bigguns."
"I’ve never been so excited to release a bait,"

A standout feature of the ClapTail™ 110 is its unique construction. The lure integrates a metal prop and a back blade that create a distinctive two-tone sound when retrieved. This sound is designed to attract fish, making it an essential tool for any angler. With a robust body and balanced weight, the ClapTail™ ensures long casts and a consistent retrieve. Furthermore, its built-in belly swivel minimizes leverage, keeping fish securely hooked.
Wheeler, who spent a considerable two years developing the perfect topwater bait, found inspiration in an unexpected moment while working in his garage. "All of a sudden, it gave me the exact sound I wanted," he recalled. "I was like, ‘Oh my gosh. This is it.’ That bait turned out to be the ClapTail."
"All of a sudden, it gave me the exact sound I wanted,"

What truly sets the ClapTail apart from other lures is its carefully engineered sound. Wheeler involved meticulous refinement, stating, "We went through several blades to get the best sound that we possibly could with that metal-to-metal contact. That colliding is what makes this one of the most unique topwater sounds to come on the market for years."
The design elements don’t stop at sound. The ClapTail™ features a rotating hook hanger, which eliminates any leverage for fish trying to escape once they’re hooked. Additionally, a small fin at the lure's base provides stability, enhancing accuracy during casting and improving the chances of a successful catch.
Weighing in at ⅞ oz and outfitted with two No. 3 VMC Hybrid Trebles, this bait has been intentionally designed to sit tail down in the water. As it is retrieved, the weight increases resistance, causing the blades to turn rapidly, producing an even quicker clapping sound. The prominent sound, along with impressive design, promises an impressive fishing experience.
The ClapTail™ 110 comes in a palette of eight colors: Broken Bone, Black Back Shad, Green Gizzard Shad, Matte Shad, Night Aurora, Okie Bone, Pure Chrome, and True Gill, allowing anglers to choose based on water conditions and fish preferences. The manufacturer’s suggested retail price is set at $18.99.
RapalaVMC’s roots trace back to 1936 when Lauri Rapala invented the first Rapala fishing lure. Since then, the company has grown into a leader in the fishing tackle industry, known for its high-quality products. Today, Rapala delivers fishing solutions to anglers in over 130 countries, maintaining stringent craftsmanship standards.
Impact and Legacy
Impact and Legacy
Impact and Legacy
As the fishing community anticipates the release of the ClapTail™ 110, it will be interesting to see how this innovation impacts fishing strategies in the upcoming season. With its promising build and the dedication of its designer, the ClapTail™ is set to make waves in both recreational and competitive fishing scenes.

